From daft ideas come brilliant solutions

Ideation is a key element of the NoTosh Design Thinking process – quite simply, coming up with lots of great ideas in an environment where the only thing that’s limited is the time you can take!

The 100 Ideas Challenge is a great one to try out with your team. Once you’ve identified and agreed the problem you want to solve, or the challenge you’re facing, here’s what you do:

  • Put everyone into small teams
  • Equip each team with a large sheet of paper
  • Assign a scribe within each team
  • Set a 10 minute time limit (remember to appoint a time-keeper!)
  • Give regular warnings as time starts to run out
  • Count the ideas and offer a prize to the team with the most
  • Celebrate everyone’s efforts!

Those are the practicalities, but remember that the idea is to give people the freedom to be exploratory, imaginative and creative with no negative judgment – ideas are recorded but not, at this stage, discussed. As a result, participants are working in a safe and open environment where their ideas are treated with respect and this, in turn, fosters more open and creative thinking.

Talk to us about other Ideation strategies from NoTosh including ‘Stick-A-Vote’, ‘New, Useful, Feasible’ and ‘Best Ideas, Worst Ideas’.

Get in touch
Notosh web lab ideation 100ideas Notosh web lab collaboration


Ewan McIntosh

Pitch ideas to make them happen

To Google or not to Google?

Every topic, every subject, every project has content that can be answered by Google – and content that can’t.

Hands up for a common language

SOLO Taxonomy is one great way to keep focus when project goals are ambiguous

Help yourself to the latest ideas from the NoTosh team
and our client partners

Get in touch

We see a world in which individuals have the creative confidence to find their place in a team and achieve something together that’s bigger than they are.

That’s our vision. What’s yours?

Let's start talking

NoTosh Ltd (EMEA)

27 Lauriston Street
Edinburgh EH3 9DQ

NoTosh Ltd (Australia)

PO Box 47
Collins Street West
Melbourne Victoria 8007

NoTosh, Inc

PO Box 1520
New York
NY 10013